Marketing for the Small Business Owner - Small Business Webcast 2020-07-24T01:25:52Z http://www.iterp2009.net.cn/forum/categories/marketing-for-the-small/listForCategory?feed=yes&xn_auth=no How has Local Online Marketing Helped Your Business? tag:www.iterp2009.net.cn,2012-05-15:3730420:Topic:36099 2012-05-15T20:04:06.673Z Steven Good http://www.iterp2009.net.cn/profile/StevenGood <p>Really, I wanted to ask: a two-part question </p> <p>Part 1: How much new business are you gaining through local pages and review sites like Google Maps, Yahoo Local, Bing Business Portal, &amp; Yelp?</p> <p>a) Less than 5%</p> <p>b) 5 -- 10%</p> <p>c)10 -- 25%</p> <p>d) more than 25%!!</p> <p>e) much, much more than 25%!!!!</p> <p>f)I have no idea</p> <p> </p> <p>Part 2:</p> <p>What are your strategies for success in local online marketing with similar review?lt;/p> <p>Really, I wanted to ask: a two-part question </p> <p>Part 1: How much new business are you gaining through local pages and review sites like Google Maps, Yahoo Local, Bing Business Portal, &amp; Yelp?</p> <p>a) Less than 5%</p> <p>b) 5 -- 10%</p> <p>c)10 -- 25%</p> <p>d) more than 25%!!</p> <p>e) much, much more than 25%!!!!</p> <p>f)I have no idea</p> <p> </p> <p>Part 2:</p> <p>What are your strategies for success in local online marketing with similar review pages?</p> <p> </p> <p> </p> <p>Also I thought, why not share this quick tutorial, on establishing one such site? So, here goes: <b><br/> <br/></b> <br/> <b>Establishing or locating and claiming your business on Google Maps</b></p> <p> </p> <ol> <li>Set up a Google email account, or gmail account, by visiting <a href="http://www.gmail.com/">www.gmail.com</a>. After you’ve established a gmail account, you’ll have a means to claim your business listing.</li> </ol> <p> </p> <ol> <li>Go to <a href="http://www.maps.google.com/">www.maps.google.com</a>. Do a search for your business, using your business name and the location.<ol> <li>Note that just because you haven’t yet set up a Google Places account does not mean that your business isn’t already listed on Google Maps. The listings on Google maps could be pulled from any number of sources, you need not be the original author of the listing.</li> <li>So you will have to either, find your business listing and <b>claim this listing</b>, or you will not find the listing, and therefore you will have to <b>create a business listing</b>. Either way the following  will apply to you:</li> </ol> </li> </ol> <p> </p> <p>I’m setting up an account for a client. A Google Maps search reveals that the business I’d like to establish on Google Maps is already listed (a listing figure 1.) <a href="http://storage.ning.com/topology/rest/1.0/file/get/2310914752?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/2310914752?profile=original" width="625" class="align-full"/></a></p> <p>(fig.1: You’ll see the key words listed in the in the Google search bar, the subsequent listings on the left-hand side of the screen, and a map of the business location on the right.) </p> <p> </p> <ol> <li>Now it is time to claim this listing, so we can ensure correct contact information and website link and establish a rich listing with photos, key-word rich descriptions, and video.</li> </ol> <p><a href="http://storage.ning.com/topology/rest/1.0/file/get/2310915093?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/2310915093?profile=original" width="528" class="align-full"/></a> </p> <p> </p> <p>(In fig. 2 you’ll see the fields on the left, which will populate into the listing on the right-hand side.) </p> <p> </p> <p>As you step through the process you’ll be prompted upload and add a variety of content. </p> <p> </p> <p>After you complete the listing you’ll get a prompt to verify that you are in fact the business owner. You can verify this either by post or by an automated call to the phone number on the listing. In either case, you’ll receive a confirmation code which you can input into the passcode field (demonstrated in (fig. 3). <a href="http://storage.ning.com/topology/rest/1.0/file/get/2310917801?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/2310917801?profile=original" width="627" class="align-full"/></a> </p> <p> </p> <p> </p> <p> </p> <p>(figure 3 electing a method to confirm that you are the business owner)</p> <p> </p> <p>In this case, I have elected to receive the confirmation code by mail. In two – three weeks the code will arrive and then I will input the code into the corresponding field to prove ownership and take control over the listing. </p> <p> </p> <p>You'll see the listing is owner-verified in the upper right hand corner. And with all the images, the listing is looking pretty sharp. (You'll see below in fig 4, I've rated it 5 stars). <a href="http://storage.ning.com/topology/rest/1.0/file/get/2310918172?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/2310918172?profile=original" width="583" class="align-full"/></a></p> Why You Should Consult Professional Service Advisors for your Marketing and Technology Needs tag:www.iterp2009.net.cn,2011-09-23:3730420:Topic:25868 2011-09-23T00:23:09.202Z Dominick Ohrbeck http://www.iterp2009.net.cn/profile/DominickOhrbeck <p>A common, “secret?insight of business decision makers is the high failure rate of business technology solutions.  Every technology solution promises you money and time savings, but small business is particularly vulnerable to experiencing limited revenue growth rather than just operational savings.  This trend is especially true for one of the fastest growing “web-workloads?in small business ?Communication and Collaboration ?your email, your voice, video and text messaging for?lt;/p> <p>A common, “secret?insight of business decision makers is the high failure rate of business technology solutions.  Every technology solution promises you money and time savings, but small business is particularly vulnerable to experiencing limited revenue growth rather than just operational savings.  This trend is especially true for one of the fastest growing “web-workloads?in small business ?Communication and Collaboration ?your email, your voice, video and text messaging for Communication, and your shared files and documents for Collaboration. Web-based meetings, list email marketing, instant message tools and file sharing sites are some examples of C&amp;C workload solutions.  Most Communication and Collaboration software services are either free or require low, per user, subscription costs.  Web-based Communication and Collaboration services reduce your software costs and travel costs while increasing the information sharing between your employees, partners, vendors and clients.  Or from a small business perspective, you might consider your Marketing a “workload?within your organization and seek a technology solution or professional service to help you.</p> <p> </p> <p><a target="_blank" href="http://heartbrainmedia.com/images/cloudcollobaration.jpg"><img src="http://heartbrainmedia.com/images/cloudcollobaration.jpg" class="align-left" style="padding: 3px;"/></a>As a small business you may not be aware of all the reasons or benefits of upgrading from the free or cheapest solution to something you pay for or pay more for.  Add Social Media to the mix and it can get even more confusing or costly because of Social Media’s close resemblance to Communication, Collaboration, and Marketing.  Using what’s free still costs you in ways that impact your business. Each business has their own attitude about technology so a consultative sales approach lays a better foundation towards the promise of revenue growth (not just savings). Professional Service consultants are a great resource who should be capable of recommending and explaining software solutions for YOUR business better than the software provider who is telling how great THEIR solution is. </p> <p> </p> <p><a target="_blank" href="http://heartbrainmedia.com/chOriginal/CustomImage/1b_CustomColorScheme_t11.jpg?id=1288470573277"><img src="http://heartbrainmedia.com/chOriginal/CustomImage/1b_CustomColorScheme_t11.jpg?id=1288470573277" class="align-right" style="padding: 3px;"/></a>This model works because the software provider shares your subscription revenue with the Professional Services consultant who you registered through.  As a professional services consultant it has always been in our best interest to support our clients when they adopt the solutions we recommend, but we no longer enjoy the services revenue typically associated with it.  Subscription software revenue has disrupted traditional consulting revenue as everyone’s workloads migrate to hosted services instead of our business’s physical locations.  Providers are asking their partners to scale (increase) their customers to maintain their revenue (both the providers?and the partners?revenue!).</p> <p> </p> <p>Now more than ever, your small business will benefit from utilizing the small business advisors who are seeking to consult you on web-based solutions matching your workloads, whether you label them as Marketing, Social Media, or SEO and more.</p> Top Article Advice- Discover How Effective Article Marketing Can Be For Your Business tag:www.iterp2009.net.cn,2011-04-05:3730420:Topic:10965 2011-04-05T00:55:15.893Z Keith Dean http://www.iterp2009.net.cn/profile/KeithDean <p>The recession is affecting all local business in different ways but one definite problem is how to advertise your business in a cost effective way and still pull in the orders you need to stay afloat.</p> <p>Marketing costs can be a huge part of your business expenses and if you do not monitor this in detail you can easily see these costs spiraling out of control and severely affecting your cash flow.</p> <p>It is a difficult decision to cut your marketing costs and advertising spend though?lt;/p> <p>The recession is affecting all local business in different ways but one definite problem is how to advertise your business in a cost effective way and still pull in the orders you need to stay afloat.</p> <p>Marketing costs can be a huge part of your business expenses and if you do not monitor this in detail you can easily see these costs spiraling out of control and severely affecting your cash flow.</p> <p>It is a difficult decision to cut your marketing costs and advertising spend though because without any promotion your business will tread water or worse you will lose revenue and your competitors will gain ground on you or even overtake you in the marketplace.</p> <p>So one activity you can perform is to evaluate your current advertising and marketing plan and work out which activities bring in the customers and which ones are just not working effectively for you.</p> <p>One good way of doing this is to ask every new customer or contact where they have found your details prior to their communication with you. You will be surprised at the answers I am sure and you may discover that some of your more expensive marketing and advertising activities bring in the least reward.</p> <p>Most companies nowadays have an internet presence, be it a company website, a blog, twitter or facebook accounts and much more. If you do not have these in place rest assured that your competitors will and before you know it you will be left behind and lose market share.</p> <p>One effective way of getting your website viewed by prospective customers is article marketing. This consists of having an article written which describes your company and its activities which will include links back to your website. This article is then sent out to hundreds of article networks who have categories for most businesses and you article is then published on their network. As these networks have thousands or even millions of readers you can rest assured that your article will be read and interested people will click the link to your website.</p> <p>This is what you call cost effective targeted traffic, much cheaper than direct mailshots and faster than any other type of marketing you could use. Within a few hours of your article being published you will have hundreds of people visiting your website each day and then it is up to you to convert these readers into buyers using your usual strategies.</p> <p>If you haven’t tried this type of marketing yet then you are missing out and it could be the difference between you just surviving this year or making a healthy profit and staying in business.</p>

                          
                          

                                  Mobile Games

                                  entertainment

                                  news

                                  mailbox

                                  Second-hand housing

                                  game

                                  mailbox

                                  image

                                  Variety show